Website Rebranding
for DNAstack
Boldly reimagined DNAstack’s website to amplify its branding,
and position the company as a leader in genomics innovation
➕ 5 New Organizations to Join the Network
Context
DNAstack: a Canadian genomics software company that enables federated insights across distributed health data networks. Their mission is to accelerate collaborative discoveries in fields like infectious disease, neuroscience, and precision medicine.
Goals
• Redesign the website to elevate its visual appeal and reflect DNAstack’s innovative brand
• Effectively promote the product suite, Omics AI, by communicating its capabilities and value to researchers, partners, and stakeholders
My Contribution
Role: Web Designer & visual Designer
Tools: Figma, Webflow, Photoshop
Outcome
✦ Delivered a modern, visually cohesive site aligned with DNAstack’s brand and mission — completed in two months
✦ Attracted five new organizations to join the network within three months of the site’s launch
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